Meet Eisha.
Biography
Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, dedicated to helping B2B companies transform their services into tangible products. With over 25 years of experience in launching data and information service businesses, Eisha has a proven track record of leading global teams to success.
As an influential business leader, Eisha shares her expertise by advising executives on building cultures that foster product innovation. She authored the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products and Fearless: How to Transform a Services Culture and Successfully Productize.
Eisha extends her impact beyond Vecteris, serving on Advisory Boards for AMEND Consulting and Gild Collective. She has also contributed to organizations such as Women Helping Women, Cincinnati Early Centers, and Aviatra Accelerators. Committed to empowering women in investing, she is a Limited Partner in Next Wave Impact, aligning her investments with both social impact and financial return.
An accomplished speaker, Eisha has addressed audiences at over 100 leadership development and executive education sessions globally. Her insights have been featured in esteemed publications such as The Financial Times and The Washington Post, and she is a sought-after guest on podcasts focusing on product management and innovation.
Eisha's educational background includes an MBA from the Harvard Business School and a Bachelor of Arts in Women’s Studies and Economics from the University of Kansas. Beyond the boardroom, she is a certified yoga teacher, firmly believing that teaching yoga enhances her executive acumen. Based in Cincinnati with her family, she has a passion for travel and the outdoors. In 2022, she summited Mt. Kilimanjaro alongside her 16-year-old son.
Books
PRODUCTIZE
The Ultimate Guide to Turning Professional Services into Scalable Products
FEARLESS
How to Transform a Services Culture and Successfully Productize
About Vecteris
Eisha co-founded Vecteris in 2018 to help leaders at B2B Services organizations accelerate the digitization of their services and products. In its first five years, the company grew to more than a dozen professionals and 100 clients. She continues to serve as Executive Chairman as the business scales globally and continues to oversee its research and advise its largest clients.
Vecteris has been at the forefront of leading professional services firms to transform their business with generative AI. In conversation with hundreds of firms, they have surveyed the spectrum of professions – legal, engineering, management consulting, IT services, BPO, PR, marketing, and accounting – and they have seen a range of strategies and investment decisions. They have convened roundtables of professional services leaders to share ideas and facilitated working sessions with teams to develop strategies and adoption playbooks.
Vecteris combines diverse skill sets and experiences to help customers quickly address their most critical digital product innovation needs. Starting with deep customer insights, the team uses their knowledge and expertise to help customers move through our proprietary product development methodology: the Productize Pathway™ Solution.
Launching and leading Vecteris has been a highlight of Eisha's career. She has grown a team and cultivated a culture that is passionate about delivering fantastic results for clients, strengthening communities, and helping people create meaningful, purpose-filled careers.
Podcast Appearances
Want to request to interview Eisha on your podcast? Inquire here.
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AI Knowhow
How to Prioritize AI-Related Opportunities
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People of Product
Ep. 104 - Productizing Your Professional Services
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Inside Personal Growth
Ep. 1020 - Fearless: How to Transform a Services Culture and Successfully Productize with Eisha Armstrong
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The Business Bookshelf
"Productize" by Eisha Armstrong
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One Knight in Product
Ep. 188 - Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture
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Innovation Talks
Fearless Transformation: Revolutionizing B2B services for profitable productization with Eisha Armstrong
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The Innovation Engine
Ep. 202 - Transforming a Services Culture to Successfully Productize
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Make Things That Matter
Eisha Armstrong: Pragmatic Strategies for Managing Change
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Myndshyft
Ep.11 How to productize professional services IP with Eisha Tierney Armstrong
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One Knight in Product
Ep. 167 - The Seven Deadly Mistakes of Productization